Case Study: How Do You Out Do Yourself?

Client
Association Forum of Chicagoland

Scenario
How to keep the second iteration of Association Forum’s totally revised annual conference as innovative and engaging as the first.

Overview
In 2014, the Association Forum of Chicagoland took a bold step, completely reinventing its longstanding Association Week by paring the traditional series of smaller, individual events down to a single, two-day conference designed to inspire and excite the nation’s second largest association management community. After a successful 2014 conference which featured a totally new, multi-functional innovation hub, unique educational formats and cutting-edge A/V enhancements to attendees’ conference experience, Forum staff were eager to build on the events’ success to ensure a fresh experience in 2015 Further, the organization aimed to achieve the same experiential success while improving the event’s overall profitability.

Results
Association Forum received outstanding feedback from Forum Forward 2015 attendees who hailed the program as an evolution of the industry-changing inaugural event. Beyond bringing together nearly 500 of the association communities top leaders and selling out an exclusive CEO-only program, Forum Forward 2015, with Advanced Events’ help, delivered superior experience at a fraction of the price of the inaugural event. By aggressively negotiating enhanced services at reduced prices with existing vendors, identifying new partners eager to showcase their products at little to no cost and reimagining the use, and reuse, of event collateral, decor and more, we helped deliver the results that mattered for Association Forum without an eyebrow raising price tag!